Friday, 29 July 2011

Online & Friendly: Canadian social networking stats

A couple of weeks ago, we blogged about Canada's rising Internet usage, specifically with the older demographic. This week, Ipsos' released its most recent Canadian Interactive Reid Poll special feature on Social Networking. Once again, the numbers don't lie..

-60% of online Canadians use social networking
-86% of online Canadians aged 18-34 use social networking
-62% of online Canadians aged 35-52 use social networking
-43% of online Canadians aged 55+ use social networking
-1/3 use social networking daily

Facebook remains the dominant platform for social networking users, but Twitter and Linkedin posted huge gains in users between 2009 and 2011:

Percentage of online social networkers using each platform:
-Facebook: 86%
-Twitter: 19%
-LinkedIn: 14%

Tuesday, 26 July 2011

BC Projects go HIP

More and more BC builders & developers are leading the way through innovation by providing Home Information Packages to new home buyers.

Among the highlights: North America's greenest community, Canada's first automated parking system, and the restoration of an iconic hotel in the heart of Vancouver.

Here is a sneak peak of what we are working on:

The Village On False Creek

Delta Group - Private Residences at Hotel Georgia

Condor Developments - Mariner's Village

Bosa Properties - Jameson House

Chard Developments - The 834

Thursday, 21 July 2011

BILD BBQ & Race for Humanity

On July 7, Conasys helped organize and participated in the annual BILD BBQ & Race for Humanity event. The event was a great success with over 400 BILD members in attendance and over $25,000 raised for Habitat for Humanity Toronto. We are already looking forward to next years event!

Thursday, 14 July 2011

Online or Bust

Believe it or not there are still businesses out there that don't believe they need to be and/or operate online, due to various reasons such as an older target demographic or being in a rural area where they conduct business.

The numbers that Statistics Canada have put out would suggest different. According to their 2010 survey, 79% of Canadian households have access to the Internet. Of that 79%, over one-half have more than one type of device to go online. British Columbia leads the way with 84%, followed by Alberta (83%) and Ontario (81%). Outside major metropolitan areas, the numbers decreased only marginally to 71%, up from 58% in 2005.

So what about the age argument?

Internet use by individuals, by selected frequency (at least once a day) and age:

35-55 years: 71.6%
55-64 years: 69.1%
65+ years: 65.9%

The same report by Stats Canada shows that a vast majority of Canadians, regardless of age are going online at least once a day.

The numbers don't lie; a majority of your target market, regardless of where or who you do business with is online daily and the numbers continue to grow.

Wednesday, 13 July 2011

Home Information Packages: Helping builders go Green

Home Information Packages now help builders go Green by contributing to both the BuiltGreen and LEED Canada for Homes rating systems for green building practices.

BuiltGreen homes are 3rd party certified, energy efficient, and environmentally responsible homes. This label adds value to your home by promoting the use of resource-efficient, environmentally friendly, construction practises and products.

Under Section 8.2: Business Practises, builders can earn 3 points toward certification by using a Conasys Home Information Package which is equivalent to a BuiltGreen homeowner manual.

The CaGBC's mission is to lead and accelerate the transformation to high-performing, healthy green buildings, homes and communities throughout Canada.

Home Information Packages contribute to meeting LEED Canada for Homes prerequisite AE P1 Basic Operations Training.
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