Wednesday, 16 November 2011

Home vs. Homeowner Portals

Part 2 of our New Home Portal blog series will examine the two distinctly different types of portals being offered: Homeowner Portals vs New Home Portals.

New Home Portals are very new, but have the potential to completely change the way we think about buying a home. What makes the MyLowe's portal so exciting is that for the first time, it allows the service history of a home to be tracked and shared in a reliable and consistent way.

The reality of this day and age is that most people use homes as stepping stones, your first house will very likely not be your last. For this reason, a home portal that provides information specifically about the home and can be transferred becomes a valuable asset to subsequent homeowners. Transferability is the defining feature of a home portal.

Homeowner Portals at first glance appear similar to home portals, but in reality they serve a completely different purpose. A typical homeowner portal is utilized to aid in the buying process and for customer serve between a developer and their client; the purchaser. The color & product selection process, customer care instructions and legal contracts are typically stored and delivered through homeowner portals.

Because these portals are specific to the homeowner and not the home, transferability becomes impossible if any personal information is stored due to privacy laws. Although this may be a good customer serve platform, the value is lost once the original homeowner sells and moves on. A homeowner portal is a useful customer service tool and important in the building process. A home portal is an important part of ownership throughout the life of the home.

In Part 1 of this series, we suggested that home portals could be a game changer. In the conclusion, we will examine in detail the attributes of a home portal, and why they are so significant.
Back to top↑